Proflowers for a funeral 2

From my friend Clay down at McAdams Floral in Victoria TX comes this sad story of another Proflowers funeral tribute gone wrong.

Clay said…”When I was making my usual Sunday funeral home deliveries, I happen to see this opened box in an office area. I thought it was for the service I was delivering for on Sunday, but it turns out it was delivered at 10:30 Friday for a 10am service. The customer was calling the funeral home on Friday morning to ask if they got it….she said it should have been delivered on Thursday for the viewing. I can only guess that she ordered it sometime Wednesday, and she was told it was to be delivered next day. Anyway, the funeral home told the family about it later on Friday and they said that they would come by and pick it up…Sunday and it is still there.”


When will people learn?  This poor lady from West Bend WI, paid over $200.00 including shipping and her tribute did not even make it in time for the services.  She would have gotten a much better presentation, not to mention better service from a local florist.  Proflowers relies on Fed/Ex and UPS for delivery of their products in most cases.  Sadly these companies do not understand nor care about the timing issues faced by local florists every day.

By the way, the fine print on this item, says “Easel not included”… most funeral homes do NOT have extra easels, and in this case the funeral home did not, even if the items had made it in time for the service.

pro-flower-funeral-cross-0014Oh, and if any flowers fall out durring shipping, “Just insert them where they make the most sense”…

Proflowers for a funeral?

We get it, we do understand, “we” being florist’s that is.  We know many consumers are duped into thinking that they will get a good quality experience with fresh flowers when they order “direct from the fields” as claimed by and other direct shippers of perishable product.

But, when you ordered from did you really intend to send your emotions in a box?


Yes, ladies and gentlemen this unsuspecting customer ordered from for a funeral.  And yes, this is an actual picture taken in a Philadelphia PA, funeral parlor recently.  I do not doubt for one minute, that the sender intended to send a beautiful bouquet. pictures many nice looking designs on their site, but they come, as shown above in a box.

And before you think this is an isolated case, think again.  This type of thing happens time and time again, day in and day out all across North America.  Unsuspecting consumers trust a beautiful picture to convey their emotions, but receive something much different.

We can’t blame the funeral directors either.  They are not floral designers, what would you expect them to do?  They either have to leave the box out back in the garage or flower room, or simply set it in the parlor so that the family knows it’s there.  Usually they leave them out back, and give them to the family when they are leaving to go home.  But, in some cases as you can see above, they place them in the viewing room for all to see.  I certainly would not want the grieving family to know I did not care enough to find a local real florist, and sent flowers in a box.

When you need to send flowers either in town or out of town, give us a call, or visit the florist directory on our site and select one of our recommended real florists.  Flowers in a box just don’t cut it…ever.

Boxed Flowers for Valentine’s Day?

If you can make this:


Out of this:


Then we want to talk to you about designing for us!

Seriously though, all too often consumers are duped into thinking they are getting the beautiful roses pictured in the top image, and when their gift is delivered they receive the later, a bunch of roses, wrapped in cardboard and a vase (maybe) in the box.

Sites like show a bouquet of colorful roses in a vase, but unless you read the whole page, and click on their delivery policy you don’t know they come in a box via UPS.  And the price… $19.99… seriously, what kind of quality are you going to get for that price?  Not to mention, flowers delivered in a box, in Michigan in February?  Transported in the back of an unheated UPS truck?

Roses and other flowers do not like to be in temperatures below 35-40 degrees for too long.  Most UPS trucks leave and are out on their routes for the whole day, and if your roses are one of the last stops, they WILL be frozen.

Smith’s Flowers roses for Valentines Day are premium 70cm Freedom Roses from Royal Flowers Inc.  We sell nothing else and nothing less.  Yes we pay more for our roses than FTD sells theirs for, but we want our customers to receive the best roses, of the highest quality available.

Processing too is an important part, Smiths’ s spends hundreds of dollars a month to make sure the flowers we sell are processed correctly.  Our buckets are sterilized daily, we use Aqua Fresh for flower longevity and go to great lengths to make sure you receive the best, freshest flowers possible.

Once again this year, Smith’s is offering free delivery for Valentines orders delivered February 12th and 13th, so surprise your loved one and order from Smith’s, we will treat your order with care.